The Media Buzz - Comparison to other forms of marketing

Direct Mail - Not always so direct - our emails cost less than a postage stamp & that price includes artwork, email despatch, tracking software, results reporting & account management.
Telemarketing - Outsourced telesales often lack the product knowledge & motivation you need to secure quality leads.
Fax Shots - Low cost, impact & response. Fax shots use up valuable resources & often generate more complaints than leads.
Buying Data - Expensive, labour intensive, needs constant maintenance & that's before you start selling - we should know, it's what we do.

What is email marketing?